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SelfLane Privacy Statement

Effective: September 21, 2021

1. Introduction and scope

This Privacy Statement describes how Selflane, LLC (collectively “Selflane”, “we”, “us” and/or “our”) collects and manages your personal information (i.e. any information that relates to an identified or identifiable individual) as part of providing our Services (defined below). This Statement primarily covers:

  • Merchants: businesses that use the Services within their restaurants or shops;
  • Merchant Employees: employees of our Merchants that use the Services;
  • Drivers: drivers who fulfill our delivery orders; and
  • Guests: individuals that use the Services at one of our Merchant’s locations or directly through Selflane.

In addition to the groups above, this Statement also covers individuals that visit our websites and subdomains of, including all subdomain sites and subpages, and successor pages (referred to generally as our “Websites”), our tablet and mobile apps, and our third-party business partners.

Please note that our Merchants are independent third parties that maintain their own business practices and policies outside of their relationship with Selflane and their use of the Services. As a result, unless provided otherwise in this Statement, we are not responsible for the privacy policies or data practices of our Merchants, who may maintain separate policies and practices. If you are a Merchant Employee, your employer is responsible for providing any additional required notices or information to you regarding its privacy practices outside of this Statement.

By using the Services and/or providing us with your personal information, you acknowledge that your personal information will be processed and used in the manner set out in this Privacy Statement. We may amend this Statement from time to time in line with the “Updates to this Privacy Statement” section below. To the extent permitted by law, your continued use of the Services and Websites constitutes your acceptance to those amendments and the updated Statement.

2. Definitions

Here are a few other terms we use throughout this Privacy Statement that you should know:

  • “Services” refers to services and products (including both hardware and software) developed by us from time-to-time, including:
    • our Selflane POS system, Selflane App, Selflane Websites;
    • our application programming interfaces (“APIs”);
    • associated modules provided as part of our POS system, such as our loyalty, marketing, and delivery modules;
    • our digital ordering services, such as online ordering, pickup and delivery services, contactless order and pay at the table functionality, gift cards and our mobile application(s);
    • accounts created through our Websites and Apps;
    • Merchant financing, card products and other financial products offered by Selflane or its business partners

(collectively referred to as the “Services”). Please note that certain Services may be facilitated through our Websites.

  • “You” and/or “your” is a Merchant, a Merchant Employee, a Guest, a visitor to one of our Websites, Apps or other covered data subject.

3. Personal information we collect

What personal information we collect will depend on the nature of your interaction with the Services. A breakdown of the collection has been provided in the sections below.

Personal information collected through the Services

A. Merchants

If you are a Merchant, we may collect personal information from you in connection with your service agreement and use of the Services, including, as applicable,

  • your name;
  • address;
  • email;
  • date of birth; and
  • phone number.

As part of our application process and agreement to provide the Services, we will also collect additional information such as your tax identification number, your drivers’ license details as well as your banking and payment card information.

If you are a business partner that is looking to integrate with Selflane, we will also collect information such as your name and contact details as part of your application to integrate with our Services.

B. Merchant Employees

If you are a Merchant Employee, we may receive personal information about you through your employer. This includes:

  • your name;
  • email;
  • phone number;
  • employee identification number;

information relating to your role, such as your job title, wage rates and salary and hours worked.

C. Drivers

If you are a Driver, we may collect personal information from you in connection with your service agreement and use of the Services, including, as applicable,

  • your name;
  • address;
  • email;
  • car model and color
  • date of birth; and
  • phone number.
  • social security number or tax identification
  • your drivers’ license details
  • banking information

D. Guests

We collect information from you through your use of the Services (as provided and developed by us from time to time), which includes the creation of a Selflane User Account, your use of our online ordering features and mobile application(s) and other related products such as our pickup, delivery and order and pay at the table services. We may also collect and/or receive your personal information when you place an order with, make a purchase from (including gift cards), or otherwise complete a transaction with our Merchants or participate in their respective loyalty programs.

Depending on which Service you have used, personal information collected may include:

  • your name;
  • contact details such as your phone number and email;
  • your address and other general location details;
  • your payment card information, such as the brand, card number, security code and expiration date;
  • transaction information and details (e.g. history of goods/services ordered, date, payment method and amount of payment);
  • account and profile information such as your username and password;
  • if you are a member of a Merchant’s loyalty program, information in relation to your points balance and redemptions; and
  • your feedback in relation to your experience at our Merchants’ establishments (if you choose to provide it).

In all cases, the actual personal information collected will vary depending on the Services being used.

Personal information collected through our Websites

Certain information may also be collected automatically when you visit our Websites. For more information, please see the section of this Statement entitled “Information collected automatically”.

Personal information collected from other sources

Depending on whether you are a Merchant, a Merchant Employee, a Guest or a visitor to one of our Websites, we may also collect personal information about you from third parties including our business partners, data providers, identity verification services, credit bureaus (if applicable) and credit card companies. We may also collect information from you that is publicly available. For example, if you interact with us through various social media channels.

Information collected automatically

We collect information automatically when you visit our Websites, use our mobile application(s) or use our online services such as online ordering. Information collected automatically by cookies, web beacons or other similar technologies (described in the “Cookies and other tracking technologies” section of this Statement) may include:

  • information about your device, such as your device type/model;
  • information about your browser, settings (e.g. language) and operating system;
  • your internet protocol (IP) address (including in some instances, your perceived location);
  • transactional and purchase information; and
  • browsing and usage activity, such as the referring domain, what websites/content you have viewed or actions you have taken on a particular website.

Depending on the Services being used or the websites you access, we may also collect geolocation information through your devices. For example, we may show you what restaurants in your area are available within our mobile application(s). This information may be collected via GPS, Bluetooth, cellular or WiFi technologies. You can adjust your settings at the device or browser level to disable the use of these technologies.

4. How we use personal information

We use personal information to:

  • To provide, maintain and support our Services, including

    • to provide updates, support and training related to the Services;
    • to determine the suitability of individuals in relation to their use of certain Services;
    • for contracting and agreement purposes;
    • to process transactions and payments through the Services;
    • to enable our Merchants and our Merchants Employees to access and use the Services, including information that you have provided as part of using the Services; and
    • to provide online services, including verifying your identity, as well as diagnosing technical and service issues.
  • To manage our business and for internal operational purposes, including

    • analyzing the performance of our Services;
    • workforce development;
    • creating and developing analytics for the benefit of our business and the business of our Merchants;
    • research purposes, including the development of new products;
    • assessing the effectiveness of Services; and
    • improving our Services and Websites.
  • To personalize your experience, including

    • using transactional data and order histories to provide recommendations when using our Services or those of our Merchants; and
    • using analytics and profiling technology to personalize your online experience on our Websites.
  • To advertise and market to you, including

    • sending you marketing communications, either directly or through a third party, in relation to our existing or new Services that we think might interest you; and
    • enabling our Merchants, either directly or through a third party, to advertise their products and services to you.

Any communications sent to you pursuant to this section shall either be permitted under the applicable law or with your consent. Please see the “Your rights and choices” section of this Statement for more details on opting out of these communications and updating your preferences.

  • To communicate with you or provide information you have requested, including
    • to provide notifications in relation to your purchases;
    • sending you white papers and other materials from our Websites;
    • providing you with our newsletter, podcast and other subscription materials;
    • sending you digital receipts; and
    • responding to feedback that you have provided in relation to your experience using one of our products or Services or those of our Merchants.
  • For legal, compliance and security-related purposes, including to
    • secure and protect our network and systems;
    • identify and protect against fraud and other crimes;
    • establish, exercise or defend legal claims;
    • fulfilment of our contractual obligations; and
    • monitor and report compliance issues.

5. How we share information

Selflane may share personal information as part of providing the Services and for the purposes described within this Statement. This includes:

  • with our Merchants and our Merchant’s Employees for the purposes of providing the Services to you, fulfilling your requests and for the other purposes described in this Statement;
  • with our business partners (including our integration partners) in order to provide, maintain and improve and expand our Services;
  • with third parties to provide, maintain, and improve our Services, including service providers who access information about you to perform services on our behalf, such as hosting and information technology services, payment services, identity verification and fraud prevention services, marketing and advertising services, data analytics and personalization services and customer support services. Please note:
  • in connection with, or during the negotiation of, any merger, sale of company stock or assets, financing, acquisition, divestiture, or dissolution of all or a portion of our business; or
  • if we believe it is necessary to:
    • protect our rights or property, or the security or integrity of our Services or our Websites;
    • enforce the terms of our terms of service or other applicable agreements or policies;
    • protect us, users of our Services, or the public from harm or potentially prohibited or illegal activities;
    • investigate, detect, and prevent fraud, security breaches; or
    • comply with any applicable law, regulation, legal process, or governmental request.

We may also share aggregated and/or anonymized information derived from the Services that does not directly identify you, including device information and information derived from cookies and log files with third parties for the purposes described in this Statement.

6. Retention of personal information

We retain personal information as long as reasonably necessary to provide the Services, carry out the purposes described in this Statement or as otherwise required in order to comply with our records retention periods (which reflect the applicable law). For example, we may retain information about users of our Services in order to comply with our legal and regulatory obligations or to protect our interests as part of providing the Services.

7. Cookies and other tracking technologies

Selflane, as well as third parties described in this Statement may use cookies, web beacons and other tracking technologies as part of providing the Services and for the purposes described in this Statement. This includes:

  • Cookies: A small text file placed and saved in your browser when you access our Websites and potentially the websites of our Merchants, business partners and other third parties. We use both session cookies (i.e. cookies that are stored only for a specific website visit) and persistent cookies (i.e. cookies that are stored beyond a specific website visit) to provide the Services and for the purposes described in this Statement. These cookies may be set by us (first party cookies) or set by third parties that collect information on our behalf (third party cookies), such as Google Analytics.
  • Web beacons: A small graphic file placed on a website (or websites) or email that tracks your activity and monitors your behavior. We use web beacons within our Services to collect usage and performance data.

As part of using the Services, we use these technologies as well as similar technologies within our Services and across our Websites. Examples include:

  • to provide our Services (e.g. authentication within the check-out process);
  • to uniquely identify you and/or your device;
  • to store your preferences as part of providing the Services;
  • for personalization and targeted advertising purposes (including across your devices and applications);
  • for security and fraud-prevention purposes;
  • to analyze and monitor the performance of our Services;
  • to improve and develop new Services; and
  • to understand your use of the Services over time.

There are ways to control and/or reject the setting of cookies and similar technologies within your browser settings. As each browser is different, please consult the “help” menu within your browser. For additional information about cookies and how to control their use on various browsers and devices, you can visit Please be aware that depending on the Services being used, restricting cookies may prevent you from accessing and using all or part of the Services.

8. Your rights and choices

Managing your information

We want to ensure that you have the necessary tools at your disposal to manage your personal information. It is also important that you ensure that your information is accurate and up to date. Your ability to update and manage your personal information will differ depending on your relationship with Seflane and what Services you use. For example,

  • As a Merchant, for certain services, you may access, change or correct certain account information at any time by logging into your account. In other instances, please contact our customer success team.
  • As a Guest, depending on the Services you use, you may be able to access, change and update your information through an account created as part of the Services. If you are a Guest and would like to have your account deleted or have other questions about your Selflane User Account, please contact

In other instances, if applicable, see the instructions provided as part of the Services or contact us as described in the “How to contact us” section of this Statement. We may need to verify your identity before changing or correcting your information. In certain instances, we may not be able to make the correction or accommodate the request due to legal, contractual or technical restrictions.

Please note that depending on your status and location, you may be entitled to additional information rights in relation to the processing of your personal information. For more information regarding these rights, and the locations where these rights are available, please see the applicable addendums in this Statement.

Managing communications

As part of providing the Services, Selflane (whether directly or through a third party), may send you:

  • Marketing communications: Depending on the nature of our relationship and the Services being used, we may send you marketing and other promotional communications. You can opt out of or unsubscribe from any marketing communications by following the instructions in those messages, by changing your communications preferences within your account or through your device. You can also opt out by contacting us at Opting out of one communication will not necessarily opt you out of all marketing communications. Please note that you may still receive certain non-marketing communications after opting out. These messages may include transaction-specific communications, messages as part of a loyalty program or account-specific communications.
  • Other communications: As part of your interaction with our Services, you may receive various non-marketing communications from Selflane. These include:
    • sending you digital receipts via email or by text message;
    • notifications sent by Merchants as part of our Services, such as order status, delivery or pick up notifications;
    • responding to feedback that you have provided in relation to the Services of Selflane or one of our Merchants;
    • account or program-specific messages as part of your use of the Services (e.g. loyalty accounts with our Merchants or by setting up a Digital Ordering Account); or
    • messages associated with contests, competitions or promotions that you have elected to participate in.

For additional information about how we communicate with you, please contact us at

9. Security

We implement appropriate administrative, technical, and organizational security measures to protect your personal information against unauthorized access, disclosure, damage or loss. However, even though we have taken measures to protect your personal information, we cannot guarantee that the collection, transmission and storage of personal information will always be completely secure.

10. Links to other websites

This Privacy Statement only applies to information collected when visiting our Websites or otherwise using our Services. While visiting our Websites or using the Services, you may be directed through links to third-party websites or services that are not operated or controlled by us. For example, the websites of our Merchants or business partners that provide services as part of this Statement. We are not responsible for the privacy practices and policies of these third parties. As a result, we encourage you to review the privacy policies of these third-party websites as their practices may differ from ours.

11. Children

Our Services are not targeted or directed at children under the age of 13, and we do not intend to, or knowingly, collect or solicit personal information from children under the age of 13. If you have reason to believe that a child under the age of 13 has provided personal information to us, we encourage the child’s parent or guardian to contact us as described in the “How to Contact Us” section of this Statement to request that we remove the information from our systems. If we learn that any personal information we collected has been provided by a child under the age of 13, we will promptly delete that personal information.

12. How to contact us

If you have questions or concerns about our Privacy Statement or our practices, you can reach us by email:

13. Changes to this Privacy Statement

From time to time, we may revise this Privacy Statement in order to comply with the applicable law or our changing business practices. Unless we are required by the applicable law to provide a prescribed form of notice and/or obtain consent, updated versions of this Statement will be posted on this website. Please check this website and this Privacy Statement regularly for updates.